The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Innovation in Radio & Audio
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft Category: Innovation in Radio & Audio
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Custom Content
Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco + Thinking Box / Toronto
Client: The Dalí Museum Category: Craft / Use of Technology
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Digital Experiential / Interactive Digital Installations
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client: NDR Elbphilharmonie Orchester Category: Creative Use of Data / Storytelling
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Creative Use of Data / Storytelling
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup
Client: IKEA Category: Innovation in Integrated Branding
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Direct Marketing
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Innovation in Public Relations
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Innovation in Public Relations
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple Category: Innovation in Moving Image Craft
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Single Country or Region / Non-Profit / Charity
The Truth Is Worth It: Fearlessness (ISIS)
Agency: Final Cut / New York + Droga5 / New York + Furlined / Los Angeles + Significant Others / New York
Client: The New York Times Category: Craft - Editing / Single
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Packaging
Crocodile Free
Agency: BETC / Paris
Client: Lacoste Category: Experiential & Installations / Brand Installations
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Innovation in Out of Home
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client: Nike Category: Innovation in Out of Home
Grave of Thrones
Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney
Client: Foxtel Category: Brand Installations
Perussian Prices
Agency: FAHRENHEIT DDB / Lima + Canica Films / Lima + Audiopost / Lima + Atomica / Lima
Client: Plaza Vea Category: Brand Installations
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Promotional / Print Advertisements
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco
Client: Daughters of the Evolution Category: Applications
Pay It Forward
Agency: FCB Inferno / London
Client: The Big Issue Category: Physical Product & Mobile Integration
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Products
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Promotional / Posters - Series
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Use of Smart Devices & Voice Assistants
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Cinema Advertising
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client: Mercedes-Benz AG Category: Cinema Advertising
Grave of Thrones
Agency: Revolver/Will O'Rourke / Sydney + DDB / Sydney + Foxtel / Sydney
Client: Foxtel Category: Craft / Art Direction
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Online Advertising / Display Ads
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Under 100K Budget
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Innovation in Direct Marketing
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Innovation in Direct Marketing
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo
Client: The Walt Disney Company Latin America - National Geographic Category: Visual & Audio Craft / Sound
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Cultural Driver
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Innovation in Interactive
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Craft / Illustration
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Single Country or Region / Consumer / Brand
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Online-only Video / Single
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Creative Use of Data / Targeting
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Brand Transformation
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Brand Transformation
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Innovation in Health & Wellness
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup
Client: IKEA Category: Innovation in Health & Wellness